Home Eletricista Autônomo Reciprocidade para ajudar na conversão de orçamentos 

Reciprocidade para ajudar na conversão de orçamentos 

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A Reciprocidade é uma  baita ajuda principalmente quando nos tornamos profissionais autônomos e uma das maiores preocupações é a capacidade de fechar orçamentos com seus clientes (principalmente quando você está começando).

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Sendo assim, hoje vou passar para você uma estratégia que pode fazer você subir notavelmente o número de clientes que efetuam a conversão do orçamento que você apresenta.

Continue lendo para descobrir mais a respeito da reciprocidade na conversão de orçamentos.

Uma pequena história

Você com certeza já se deparou com a seguinte situação: você está dirigindo ( ou está de carona com alguém ), e você para em um farol vermelho.

Logo que você para no farol, vem um rapaz com aquele “rodinho” e com aquele liquido para limpar o seu para-brisas.

Apesar de você não falar nada, ele rapidamente já começa limpando o seu para-brisas mesmo sem saber se você vai pagar ou não.

Durante a limpeza, a grande maioria das pessoas (ou até mesmo você ) já começa a procurar algum trocado para poder pagar pelo serviço que o rapaz prestou.

Toda essa prática comum dos rapazes que limpam os para-brisas no farol, na verdade é uma estratégia: a estratégia da reciprocidade.

Ao rapaz efetivamente limpar o seu para-brisas, ele te entregou um serviço de alto valor. Ele literalmente ajudou você a limpar o seu carro ( que talvez, estivesse até sujo ).

Por essa ação que ele tomou por você, você automaticamente sente a necessidade de retribuir esse favor. Tudo isso ocorre de maneira inconsciente em todos nós, e é o que se chama de reciprocidade.

É o famoso “dando que se recebe”.

Como aplicar a reciprocidade nos seus orçamentos?

É claro, que você não pode simplesmente fazer os seus serviços de graça e esperar que as pessoas paguem por livre e espontânea vontade.

A ideia não é essa. O que você precisa fazer é entender e aplicar esse conceito de reciprocidade na conversão de orçamentos.

reciprocidadeOs seus orçamentos e as suas visitas aos seus clientes é na verdade a maior chance que você tem de realmente conseguir a conversão de um orçamento, é a maior chance que você tem do seu futuro cliente te contratar.

Sendo assim, é importante que você no seu primeiro contato consiga usar o “gatilho” da reciprocidade na conversão dos orçamentos o máximo possível.

E como fazer isso? Bom…inicialmente você precisa ir não só com o seu caderninho e com a sua caneta, mas ir também preparado com um pequeno número de ferramentas essenciais (como uma chave Philips, uma chave de fenda, fita isolante e etc.).

Ao você fazer o orçamento com o seu caderno e com a sua caneta, é importante que você demonstre em primeiro lugar empatia e um real interesse em fazer um “checkup” rápido da instalação elétrica do seu cliente.

Um dos lugares que você precisa olhar e averiguar, por exemplo, é o quadro de distribuição do seu cliente. Normalmente, sempre existe alguma questão no quadro de disjuntores que precisa de um reparo ou de algum acerto e é aí que você entra.

Você precisa efetuar algum tipo de serviço e explicar para o cliente o por quê é importante se atentar à aqueles pequenos detalhes.

Por exemplo: você foi no quadro de disjuntores e identificou que um cabo estava mal conectado e estava com um pouco de zinabre, indicando um indício ali de aquecimento. Ao se deparar com toda essa situação, você precisa primeiramente fazer o pequeno reparo demonstrando iniciativa e interesse e acima de tudo você deve explicar o cliente o por que aquele reparo é importante.

reciprocidade

Em uma situação comum dessas, é possível que aconteça um aumento na conta de luz do seu possível cliente e até mesmo possível que aconteça algum principio de incêndio.

Ao educar o seu cliente e mostrar a real importância desse reparo, ele naturalmente vai sentir a inclinação de te escolher como o profissional mais adequado para fazer o serviço que ele precisa, afinal, você não apenas faz o serviço como “cuida” dele e da família dele.

É claro, que a reciprocidade na conversão de orçamentos não é uma estratégia 100% garantida. Obviamente, alguns dos seus possíveis clientes não vão fechar com você independente do que você faça. Mas com certeza é notável o aumento de conversões utilizando essa estratégia.

Algumas considerações

reciprocidade

É claro que você precisa fazer a estratégia da reciprocidade na conversão de orçamentos como uma coisa natural e realmente do coração.

É importante também que você faça isso independente do seu futuro cliente ser um cliente residencial ou até mesmo um cliente do ramo industrial. Essa estratégia deve se tornar uma prática para todos os seus clientes.

O ideal é que você coloque isso no seu dia a dia, tente entregar algo de valor e que seja realmente do coração. Tente ajudar aquele possível cliente no próximo orçamento que você for fechar. Por que além da reciprocidade nas conversões propiciar um aumento nas chances de você fechar negócio, você ainda vai estar fazendo o bem e educando aquele cliente para quem sabe, em uma próxima vez você seja chamado.

(1836)

Eng ° Everton Moraes Fundador da Sala da Elétrica. É um engenheiro eletricista que dedica boa parte de seu tempo à produção e partilha de conteúdos de grande qualidade para multiplicar seu conhecimento com os amantes da Eletroeletrônica. "Acredito firmemente que é ensinando que se aprende"

Comment(285)

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  4. , bicyclists in Los Angeles do themselves no favors with the non-bicyclists by the constant operation of bicycles on sidewalks–which is illegal, as far as I know.Of course, not all bicyclists are on the sidewalks. I’m sure a high percentage aren’t. But those rogue bicyclists who are constitute a problem for pedestrians and for the general perception of bicyclists.And I’m sure some of these bicyclists are on the sidewalks because they are scared to be in traffic, at the mercy of often idiot drivers. A justifiable feeling, in many instances.Its a mess with no easy solutions.

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  12. And to go with that explosive concoction of a cocktail, the tune on the juke-box tonight is also “Jailbreak”, by Thin Lizzy:Tonight theres gonna be a jailbreakSomewhere in the townTonight theres gonna be a jailbreakSo dont you be aroundDont you be aroundTonight theres gonna be troubleSome of us wont surviveSee the boys and me mean businessBustin out dead or alive

  13. Perhaps, then, we need to choose a different word to translate vinnana, then, because I don’t see that the Buddha was defining it in the modern way we define “consciousness”. I use “awareness” to refer to it but I really mean “hungry awareness” because that’s what the myth he drew on is talking about. The aim of practice is to replace that hungry awareness with mindful awareness.

  14. Hey Paul!!!Thanks — to be honest, my main goal in blogging is to provoke some thought-provoking discussion, so I take it as a major compliment whenever I inspire someone to respond to one of my posts with a whole post, whether they agree with me or not!!! :DHey John!!!Actually, it looks like we’re essentially in agreement. I really like your junk food metaphor — sexual images shouldn’t be the bulk of your (narrative) diet, but should be balanced with a variety of more substantial images/portrayals. 😀

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  17. محمد قال:ميجا بكسل؟؟؟ يبدو أنها وحدة قياس جديدة للأحجام من تأليف الأخ أنس المعراوي هههههههههنعلم أن كتابة الأخبار وترجمتها شيء مرهق، ولا بأس بخطأ بين حين وحين

  18. Bonjour Martin,Je suis un peu vexé que tu n’es pas listé ma proposition (relié un de tes albums. Je comprend, cependant, très bien que tu ne l’ai pas retenu pour le troc).C’était très sérieux et très réel (on peut très bien relié une BD, ca permet de l’embellir (cuir, décor, dorure, etc.) et surtout de la protéger bien mieux qu’avec un simple cartonnage). Pourquoi ne pas l’avoir prise en compte dans ta sympathique taxinomie?

  19. Oh, Carmen! Thank you so much for your kind words. And even more so, thank you for always listening. I’m convinced that couch in Rome Hall is “holy” in so many ways. You made it okay to ask hard questions and you also made me feel more comfortable when there weren’t easy answers–or answers at all for that matter. You are an amazing teacher, kind friend, and awesome wordsmith! Love you!p.s. I got an MA, not an MFA at Exeter

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  21. How would you like the money? How could you not notice the t shirt, the pink pig from Pooh on the table next to the bed was better. Anyways, totally hot, I give props to both of them. The guy for being able to fuck like that and not blow his load, and the girl for not screaming while he did it.

  22. Che strano, Gesù (Yeshua) e gli apostoli hanno cenato distesi. La chiesa primitiva celebrava la Cena nella case private allafine di una vera cena e tutti stavano a tavola sdraiati sui loro triclini.Chissà da dove è venuta fuori questa strana usanza di mangiare inginocchiati…….Shalom

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  25. I’m also agreed that the salesmen were Idiots…..they were hovering around the customers like we all were thieves..i was feeling very uncomfortable there, while reviewing the books at different sections….they must change their attitude or policy…..or whatever they have….Liberty bookstore is such a prestigious organization…but it seems they aren’t planning well to attract the readers…..

  26. The JRC is a Commission directorate general which carries out o lot of specialised research for other directorates of the Commision – it has considerable in-house expertise and numerous scientists, statisticians, expertise, etc. Along with DG research & Innovation, its under the Commissioner for Research and Innovation, Máire Geoghegan-Quinn. This helps joined-up thinking in the innovation sphere. Hope this helps a little.

  27. Gerry,I’m interested in the next sentence; 而地形似在於彼我間●(日に非)釜取竹之路彼人呼為縁由馳●●(状?)It reads;”As its land shape located at the cropping bamboo route between us and them, they call it as ●●”I read 取竹之路 as cropping bamboo route, it may related to the fact that Japanese used to go to Ulleungdo to take big bamboos.

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  29.   BrigitteApril 21, 2011Oh dear, in stitches over here!!!! So cute… ))Of course dogs speak other languages!! You never thought about it probably because you are living in an English only speaking country – continent. You don’t have a lot of interaction with other languages as we do have over here in Europe. The thought never crossed your mind, I dare say.

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  32. "So, why would you invest in getting trained (typically, on your own dime), when executives have been boasting to Wall Street for years about how they'll offshore your future job the moment you start to make real money?"Even better it helps explain why they have zero interest in training their own workers. That might cost money that would otherwise go to the pile.

  33. To state that Mediterranean cultures had been outdated by military techniques from the North Europe is the most ridiculous thing ever heard – if that had happened today we would notice it (we would see Northerners from Europe flooding Greece or Italy or Minor Asia) but that thing did not happen). The use of Iron was known millenia before the use of Bronze and down to the basics most of it was of inferior quality to Bronze apart the very expensive thus very rare works of particular smiths.

  34. Thanks for the kind words. I was struck when I was doing research on the history of the Guidelines how much good intention preceded the implementation of the Guidelines. Here in nutrition reform, we feel like we are fighting back against entrenched powers out to ruin the health of Americans. Yeah, well, those guys felt the same way at the time. I think the best way we can learn from their mistakes is to have the humility to admit we aren’t that different from them.

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  37. Hei! Første tur innom til deg! Søkte etter strikkede kjøkkenkluter og fant innlegget ditt fra 2010, så nå blir det strikkings her:-) Fant ut at det sannsynligvis er det eneste farmor vil glede min farmor som lærte meg å strikke;-)

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  39. Amongst me and my husband we’ve owned additional MP3 players more than the years than I can count, which includes Sansas, iRivers, iPods (classic & touch), the Ibiza Rhapsody, etc. But, the last few years I’ve settled down to one line of players. Why? Since I was happy to discover how well-designed and fun to use the underappreciated (and widely mocked) Zunes are.

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  41. so incredibly unfair. you already live in new york with cool stuff around every corner. and now you’re getting things from california too? what the hell? not cool. not cool at all. i live in vancouver b.c. sure it’s beautiful but whatever. i want cool cheap mid-century furniture! geez.and also, i would’ve freaked out if some gross dude was spitting tobacco next to me. blech.

  42. I’ve heard Harvard and Yale and all the other “exclusive” schools described as Diploma Mills for the rich. It looks like they don’t learn anything except how to screw over the little guy (since he’s obviously not an alumn or a member of their special fraternity)

  43. mi estimado (a) neftaly, si tu dios es tan milagroso, POR QUÉ NO LE PIDES QUE EN EL CORRAL EN EL QUE VIVES ABRAN POR LO MENOS UNA ESCUELA PARA QUE PUEDAS APRENDER A ESCRIBIR???????????????????, éste es el tipo de gente por la que todavía vivimos sumidos en la ignorancia, creen que con sólo creer en su dios ya la hicieron, en lugar de trabajar y cultivarse como personas están mas interesados en agradarle a su pastor total “ya dios proveerá” no?

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  45. Die innere Freiheit ist etwas das wir uns nicht kaufen können, sondern etwas das wir lernen müssen. Denn nur innere Freiheit gibt uns die Möglichkeit uns selbst zu entfalten. Und wenn wir einmal zu weit gegangen sind und uns selbst ausgebrannt haben, ist es unheimlich wichtig wieder zu uns selbst zu finden und erneut zu lernen uns selbst zu lieben.

  46. Aby takový nějaký předmět mohl existovat, musel by se najít kvalitní přednášející. Akademici sice kupí knihy, ale jde o často o 100x omlácenou slámu bez ladu a skladu. Praktický specialista zase nemá moc času publikovat své poznatky a výsledky "teamová práce" jsou někdy horší než je práce nejhoršího z teamu.Michal Dlouhý

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  49. I am currently working to use social media in clinical trials within the NHS as a way to engage, communicate and recruit people. Facebook, twitter and a blog have been my main weapons in this fight, so far, but after seeing your post I think pinterest will be another one. I guess I could put information about studies up on pinterest for people to look at in a visual way, or pictures from trials etc. Do you have any other ideas about how this could translate for research or other areas of health?Thanks

  50. Lorena, como estas? Tenes dos Empresas que ofrecen Internet Arnet (Telecom) y Nortech.com.ar, que es una empresa que cree yo hace 10 años para dar servicio a los Barrios Cerrados de la Zona porque Arnet no estaba en ese momento y hace un tiempo la vendi.Nortech tiene la desventaja que usa una tecnologia que no es tan estable como la de Arnet y Arnet como todos sabemos tiene la desventaja de que para que te den soporte y te atiendan bien tenes que rezarle a Dios y ultimamente en horas picos anda un poco lento.

  51. J’ajouterai 2 autres indices (vérifiés récemment avec des collègues de travail) :- quand vous lui demandez un mouchoir en papier, il vous sort un paquet de siglé « Cars » ou « Hello Kitty »- quand il/elle s’est coupé le doigt, il/elle a un sparadrap rose fluo ou avec des petits coeurs (« j’ai pas trouvé les autres dans la boîte à pharmacie »)

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  55. yes that’s what I was about to ask. Is the average taken from the people working or the average taken from all people who could be working? So if we have two parents who work both parttime, the average amount of work is less when you at how much people work, but it’s the same work produced as one parent working full-time, and the other not working at all.

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  57. *Sterb* genau der richtige Post für mich!!! I love strawBERRYs xD ♥ Du hast die Cupcakes so wunderschön in Szene gesetzt. Ich könnte dauernd Erdbeeren essen, leider hab ich eine Allergie dagegen und darf im Sommer nur ca. einmal die Woche ran, sonst sehe ich selbst aus wie ne Erdbeere ^^;Erdbeerkuchen esse ich total gern und Erdbeeren + Milch und Zucker auch. Aber eigentlich mag ich alles mit Erdbeeren.Liebe Grüße

  58. My heart goes out to you and your children. You’re absolutely right about ‘bullies’, they struggle with battles within themselves. I strongly believe that we reflect onto the world what we feel inside ourselves. This is where “Embrace Your Awesomeness” comes from. Sometimes all those negative emotions need is a new perspective Thank you so much for sharing your story.

  59. Wow … en lækker skænk!Nogle nye greb og sÃ¥ ligner den noget, der vil koste kassen i en hot møbelbutik.Er det ikke egetræ?Sig du ikke har tænkt dig at male den … det vil være sÃ¥ synd!Med mindre den har nogle meget store skader, som man ikke kan se pÃ¥ billederne.

  60. Thank you y’all for your encouragement. Um yeah, there really will be no fashion show.I’ve been more successful in my knitting and have a good start on a toque. Anyone have a good (easy) sock pattern for knitting?And really, I’ve found that being really good at baking cookies gets me far in life. I can be awful at sewing if immediately after I sew a disaster, I pull out the most delicious batch of cookies.:) There are compromises to homesteading, I believe…. At least that makes me feel better!

  61. can we stop lumping PER with advanced stats? it is horribly arbitrary, favoring stat stuffers (albeit on a per minute basis). the only reason it is “revered” is because it ranks jordan high, but you can bet that hollinger tweaked it until it ranked jordan high. it makes absolutely no sense to compare two players playing different positions based on individual stats.

  62. , ask a New Yorker if the Grand Canyon NP should received federal dollars and they probably will tell you that it should as the New Yorker hopes to make it down there someday. The same could be said for the Empire Builder. Hopefully that New Yorker will someday get to travel on that train.So these long distance trains serve as rural transportation (mainly to the people of the American West), in addition to being national treasures that deserve public support.

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